Mercedes-Benz Is Introducing New “Acceleration Fee”.
Subscription product is one of the growing multi-million dollar businesses in the internet age. Due to the internet, the public is capable of global communication and access to information faster.
And to access some of this information and features, the client must have a subscription with the company. Most of the subscriptions are charged monthly or yearly.
In 2022, car companies like BMW, Tesla, Toyota, and many more have implemented subscription models in their cars which unlock some of the features of the car that are not unlocked otherwise.
The car companies lock some of the features using the software. BMW also introduced a subscription model for its heated seats. Likewise, Toyota also announced that the company will charge $8 per month to enable a feature that starts the car remotely without a key.
Tesla has been using some subscription models since 2019. Tesla’s Model 3 subscription will help the car to accelerate half a second faster. All these features are already available in the car, however, the companies use software blocks that require subscriptions to unlock.
Mercedes-Benz is introducing a new “acceleration fee”. According to a report by BBC, Mercedes-Benz will charge their clients $1200 annually to make the car go faster.
This subscription model will allow the car to accelerate faster and reduce the time required for the car to go from 0 to 60mph by a second.
With this subscription, the Mercedes-Benz EQ, EQE 350, and EQS 450 will accelerate from 0-60 mph in 5.2 sec. Without the subscription, these cars will take 6.2 sec to accelerate from 0-60 mph.
Mercedes-Benz is a German luxury and commercial vehicle automotive brand introduced on 28 June 1926. Mercedes-Benz AG is a Mercedes-Benz Group subsidiary established in 2019.
Its headquarter lies in Stuttgart, Germany. Mercedes-Benz has a long and interesting history. Its origins can be traced back to 1886. In January 1886, Karl Benz patented his car, which had the first internal combustion engine. In 1926, Karl Benz and Gottlieb Daimler’s companies were merged into the Daimler-Benz Company.
In the same year, the first Mercedes-Benz branded vehicles were being produced. Mercedes-Benz produced their 770 model which was the most famous car during the Nazi period.
The car was produced throughout the 1930s. From 1937, the company was focused on producing military products. As of 2020, the company had produced 2,164,187 cars worldwide.
In 2019, the company’s revenue was 93 billion euros and its operating income was 3 billion euros. The company had total assets of 26 billion as of 2018. In 2021, the company had 158,000 employees.
Mercedes introduced its battery-electric vehicles back in 2016. Its first model was EQC which has two electric motors, one on the front and one on the rear.
The car has a floor-mounted battery and a WLTP-rated range of 417 km. After the success of their first electric model, various new models has be introduced till the present. EQV, EQA, EQB, EQS and EQS SUV, EQE and EQE SUV, EQG, and EQT are the major EQ model of Mercedes-Benz that are all in production.
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Mercedes-Benz plans to go full-electric by 2030 and produce the best EVs on the planet. The company plans to present a concept car to demonstrate its best features and capabilities in the field of electric vehicles.
Currently, the model of the project is named vision EQXX. The major goal of the company with the car is to produce a range of 1000 km (621 mi), which is set to be achieved by designing a slippery body that has a drag coefficient of 0.17cd. This is one of the biggest goals of Mercedes-Benz and this achievement could give them a lead in EVs.